Saturday, July 11, 2009

District 9 Has Slick, Halo-esque Marketing Campaign

The Salt Lake City Examiner has an article on the upcoming sf movie District 9, directed by Neil Blomkamp and produced by Peter Jackson. Its ad campaign is another one of those hint-dropping things with a made-up propaganda website, which is actually pretty cool, and a "hacked" phone hotline (866-666-6001) you can call to report suspicious non-human activity.

Possibly an entertaining movie, with a cool trailer involving mech suits (though the thinly allegorical premise makes me say, "Meh"), but I can't help noticing this line in the article: "The film seems like it will feature mature themes unlike any science-fiction film ever made."

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