Christian group The Resistance finds the logo offensive and is holding a boycott, as discussed at Q13Fox.com:
"The Starbucks logo has a naked woman on it with her legs spread like a prostitute," explains Mark Dice, founder of the group. "Need I say more? It's extremely poor taste, and the company might as well call themselves, Slutbucks."
The all-brown logo is a re-make of the chain's original logo. Starbucks declined comment, but in a memo last month CEO Howard Schultz said " . . the original logo acknowledges our pride in our past and embraces our heritage as the world's leading purveyor of specialty coffee." [more...]
As can be expected in an anthropocentrist and chauvenist society like ours, the opinions of actual fish-women are being silenced and ignored. Just because some women have fish-like attributes does not mean they want to be sex objects. Just because mermaids are regularly topless does not mean they want to be gawked at by sailors or coffee-drinkers. Their mode of dress is both practical and perfectly modest within the context of their culture.
I have a similar problem. Whenever Deej has his boorish "drinking buddies" over, they're always saying things like, "Dude, your girlfriend is an Arabian princess cursed to be a goldfish? That's totally hot." Then I have to explain that I don't like being a goldfish and that we're really more like just friends, actually.
So I agree with The Resistance. It's not nice to leer at a mermaid while you have your coffee, and besides that, no Christian can ever condone something so indecent as putting naked people in artwork.