Friday, May 16, 2008

News from the Fish Bowl: Starbucks Changes Logo, Christian Group Complains

Major coffe chain Starbucks has altered its mermaid logo to show more mermaid, according to Mike Sunnucks with MSNBC.

Christian group The Resistance finds the logo offensive and is holding a boycott, as discussed at

"The Starbucks logo has a naked woman on it with her legs spread like a prostitute," explains Mark Dice, founder of the group. "Need I say more? It's extremely poor taste, and the company might as well call themselves, Slutbucks."

The all-brown logo is a re-make of the chain's original logo. Starbucks declined comment, but in a memo last month CEO Howard Schultz said " . . the original logo acknowledges our pride in our past and embraces our heritage as the world's leading purveyor of specialty coffee." [more...]

As can be expected in an anthropocentrist and chauvenist society like ours, the opinions of actual fish-women are being silenced and ignored. Just because some women have fish-like attributes does not mean they want to be sex objects. Just because mermaids are regularly topless does not mean they want to be gawked at by sailors or coffee-drinkers. Their mode of dress is both practical and perfectly modest within the context of their culture.

I have a similar problem. Whenever Deej has his boorish "drinking buddies" over, they're always saying things like, "Dude, your girlfriend is an Arabian princess cursed to be a goldfish? That's totally hot." Then I have to explain that I don't like being a goldfish and that we're really more like just friends, actually.

So I agree with The Resistance. It's not nice to leer at a mermaid while you have your coffee, and besides that, no Christian can ever condone something so indecent as putting naked people in artwork.

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